Tuesday, 17 May 2011

CHARACTER IDENTITY & SYMBOLIC EVOLUTIONS (Branding Project)

PROJECT BRIEF

The brief requires me to develop a

brand identity for a movie I chose from

a list, and 3 characters in the movie.

I then have to develop 4 business cards,

one for each identity.





TARGET AUDIENCE

People who like Monty Python, and who

admire the characters in Monty Python

and the Holy Grail.





CONCEPT

I chose to carry water colour throughout

the project. I developed bussiness cards

that could function as masks, so you

become each character. The one side

is a painting of an icon or symbol that I

related to each character. The other side

is the business card information. The

eyes are cut-outs to allow the public to see

through them.










Movie logo





Character 1 logo







Character 2 logo



Character 3 logo